Welcome to Electro Group
Every brand has a story. Some whisper, some shout, but the best ones? They spark something unforgettable. At Electro Group, we’re in the business of finding that spark – that unique essence that makes your brand impossible to ignore – and transforming it into a comprehensive strategy that drives real results.
Think of us as your brand’s electricity grid: we power up your messaging, illuminate your identity, and ensure your story reaches the right people at exactly the right moment. Whether you need a fractional CMO to guide your team, a go-to-market strategy that actually goes somewhere, or a complete brand overhaul, we’re the dynamic collective you’ve been searching for.
The Electro Approach
We’re not your typical consultancy. Based in sunny California, Electro Group operates as a cooperative of marketing specialists who believe in the power of partnership over prescription. Our philosophy is refreshingly simple: truly understanding your audience isn’t just step one – it’s everything. Where do they hang out? What makes them tick? Why do they engage with brands like yours? Once we crack that code, we craft bespoke solutions tailored to your brand’s unique needs and challenges.
What We Do
From scrappy startups to established enterprises, we’ve worked across the globe and across sectors. Our collective experience means we’ve likely tackled challenges similar to yours – and we’re ready to bring those insights to your brand.
Our services span the full spectrum of brand and marketing needs:
Our Services
Fractional Leadership
- Strategic marketing guidance
- Brand development
- Go-to market
- Team building
- Vendor + Agency Management
- Without the full time commitment
Strategy
Development
- Pre-Series C MarCom strategy
- Digital strategy
- Content + Social strategy
- Go-to market strategy
- User/customer activation strategy
- Email marketing strategy
- Plans that actually work in the wild
Distinct Projects
- Brand messaging frameworks
- Visual brand identity refresh
- Marketing audits
- Thought leadership platform
- Marketing tech stack optimization
- Unique projects that garner eyeballs
Our CLIents
Rachel’s expertise in distilling our complex messaging into a clear, concise framework was invaluable for our company. Her empathetic approach ensured everyone’s voice was heard, resulting in a unified messaging strategy that resonated with our team and strengthened our brand identity.
Nick H.
That’s the Electro difference: we listen, we strategize, and we ensure every stakeholder feels heard while keeping your brand’s core message crystal clear.
About the Founder
Rachel McFarland, our founder and principal, brings over twenty years of expertise across industries from fashion and media to technology, SaaS, and finance. She’s the rare CMO who’s equally comfortable diving deep into brand architecture as she is assembling the perfect team from our diverse pool of specialists. Rachel founded Electro Group on a core belief: the consultative approach, backed by real hands-on experience, wins every time.
Let’s Get Started
Here’s our not-so-secret weapon: we believe any challenge can be solved with good coffee and great chocolate. So let’s grab both and tackle your next big brand challenge together. Your spark is waiting to ignite – we’re here to strike the match.
Ready to electrify your brand? Let’s talk.