Ignite Your Narrative
Welcome to Electro Group! We believe every brand holds a unique story waiting to be told. At the core of that story lies a spark – the essence that sets your brand apart. As brand strategists we specialize in igniting that spark and transforming it into a comprehensive and dynamic brand strategy. Whether you’re in need of a fractional CMO or seeking a turnkey strategy to implement, we’re your go-to team. Together, we’ll build a strong and engaging brand identity that resonates with your audience and drives long-term success.
Ready to ignite your brand’s potential? Let’s connect.
Our Services
Fractional
CMO
- Strategic marketing leadership
- Brand development
- Go-to market
- Brand architecture/strategy
- Internal communication/marketing
- Vendor + Agency Management
- Team leadership + development
Strategy
Development
- Pre-Series C MarCom strategy
- Digital strategy
- Content + Social strategy
- Influencer/Partnership strategy
- Go-to market strategy
- User/customer activation strategy
- Email marketing strategy
Distinct Projects
- Brand messaging + audience segmentation
- Visual brand identity refresh
- Marketing materials audit and recommendation
- Thought leadership platform
- Email marketing design + development
- Web design + development
- Marketing tech stack
Our CLIents
Rachel’s expertise in distilling our complex messaging into a clear, concise framework was invaluable for our company. Her empathetic approach ensured everyone’s voice was heard, resulting in a unified messaging strategy that resonated with our team and strengthened our brand identity.
Nick H.
About the Founder
Electro Group is a dynamic cooperative of marketing aficionados based in the sunny state of California. Our mission? Unearthing your brand’s spark and ensuring your narrative reverberates far and wide.
Meet Rachel McFarland, the brains behind Electro Group. As founder and principal, Rachel’s expertise spans crafting marketing and content strategies, refining brand identities, and stepping in as an interim CMO when needed. With over two decades of experience across various industries, Rachel’s knack lies in orchestrating the perfect blend of talents from our diverse pool of specialists. She’s the CMO who’s equally comfortable diving into the nitty-gritty details as she is orchestrating the perfect team for the job.
Rachel founded Electro Group, because she believes in the power of partnership and a consultative approach, backed by her years of hands-on experience. The philosophy here is simple: understand your audience inside out. Where are they? What do they love? And most importantly, why do they engage? Armed with this knowledge, we tailor bespoke solutions to meet your brand’s every need.
From shaping brand identities to fine-tuning marketing strategies, we’ve got you covered across the board. Our collective experience spans the globe and encompasses diverse industries, from fashion, lifestyle and media to technology, SaaS, and finance.
Oh, and here’s a little secret: we firmly believe that any problem can be solved with a good cup of coffee and a piece of chocolate. So, let’s grab a cup and tackle your next big challenge together!